The credit card merchant account processor you choose plays a very important role in the failure or success of your business. In today’s modern society where people make most of their purchases with credit cards or debit cards. Your business’s ability to accept these forms of payment via a quality and low cost merchant account is crucial.
Your merchant account provider fees are typically calculated as a percentage of each sale. Depending on the volume of business you do, these charges can add up to be tens of thousands or even hundreds of thousands of dollars in a few years!
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If you have an issue with service or equipment, then bad or mediocre customer service can cost you hundreds of hours of frustration and anxiety. This can occur if you find it hard to separate yourself from issues that might not even be your fault.
There are some providers out there who have hidden fees that can cut into your profits. Not to mention the early termination penalties that require you to stay stuck in a contract, which limits your freedom to make the best choices for business’s future. If a credit card transaction fails, your business will feel the pain. It is therefore very important that your merchant account provider disclose all the details, and meet certain qualifications, which include the following:
1.) Merchant Account Provider Integrity
Unfortunately, the payment processing industry is full of dishonest and unscrupulous companies. They are known for selling hype and false promises to merchants. Therefore, keep an eye out for these “Red Flags”:
- When you call during business hours, do you get an answering machine instead of a live agent or phone service professional?
- When you ask about the cost to perform processing functions, are you getting clear answers or just more confusion?
- Is their website on a valid domain, or are they just there to represent another merchant account provider?
- Are they rated by the Better Business Bureau?
- Do you see security seals, such as Authorize.net, VeriSign or Komodo on their website? This lets you know that their site is safe.
2.) Merchant Account Processor Price Structure
The Rates and fees you are going to end up paying are critical! Ask your merchant account processor to provide a list of all the costs of credit card and other forms of payment processing. Which should include things like:
Is there a monthly minimum, annual fees, supplies, early cancellation penalty, contract term minimums, license fees, taxes and surcharges, and fees for PCI compliance. These are often hidden costs that will get you in a real mess if you don’t know about them ahead of time.
Here are some questions to ask a potential provider of merchant account services:
- Are these introductory or fixed rates?
Make sure your rates are fixed. Do not accept the rates of introduction. Some merchant account providers will try to lure you with super low price on the front, then slowly raise your rates as the months go by. These rate and fee increases can get to extremely high levels.
- Can I get ALL your rates and fees in writing?
If the provider does not agree to put 100% of all prices and costs in writing, remove them from consideration.
- What are the hidden costs?
Ask your representative about hidden fees! Review the “ultra” fine print on your written agreement, search for the slightest trace of hidden costs. Hidden costs can include monthly minimum annual fees, supplies, early termination fees, minimum contract terms, connection fees, the cost of PCI compliance, and gift card surcharges.
Hidden fees are not necessarily deceptive tactics. However, all costs must and should be explained to you before you enter into any contract. The last thing you want is to find unaccounted for fees showing up on your next bill. So, get all the merchant account provider fees in advance.
- If I decide to switch to another provider, what is the cancellation fee?
This question will help determine whether the processor is interested in helping your business grow, or maximize profit. A good merchant account service that has exceptional service does not need to charge an early termination fee to keep other dealers out.
3.) The Provider’s Customer Service
Top-notch customer service must be provided. It is one of the most important services offered by a few of the best merchant account providers. Here are some key points to check:
- Available 24 hours a day, 7 days a week
- Real person answers the phone, not an answering service
- Hold time is no more than a minute every time
- Friendly, polite, responsible, and knowledgeable representatives
- A toll free 800 number for your convenience
- Other contact methods via the Internet, live chat, or fax
Before ordering services with any company. It’s best that you be the one that contacts them, instead of the other way around. This will allow you to get a sense of their customer service. If you use these qualifiers before you get a merchant account, you can avoid a future nightmare. Now you can focus on growing your business.
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