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EU SMEs comprise all types of corporations ranging from one-person entrepreneurs to co-operatives. Whilst some Small businesses supply more or less traditional services or craft products, many others are fast growing high-tech enterprises. Despite their variations, though, Europe’s Small businesses share many challenges.
European Commission, Details on the outcome of the previous session on a Small [...]

Guess who said: “If I am selling to you, I speak your language. If I am buying, dann muessen Sie Deutsch sprechen (then you must speak German).” Willy Brandt, former West German Republic chancellor.
The question is, how will your website sell? Who does your business aim at?
Most Scotland entrepreneurs ought to realize that [...]

One of the oldest and most effective ways to market yourself online is through local small business directory listings. Small business Internet marketing requires starting with a listing of your small business in the major general directories then listing them in niche and industry-specific directories appropriate to your small business. It is a time consuming [...]

Because of the ability to specifically target your unique prospects based on interest as well as geography, the ability to tightly control your ad spend and to precisely measure results, Pay-Per-Click (PPC) is probably the greatest breakthrough to come along in advertising since the launch of television. And, because of those same benefits, it’s [...]

Have you ever been invited to a business networking meeting or luncheon, or thought about going to your chamber of commerce’s networking events, but decided not to because you never know what to say to get the conversation started?
I’ve been there – and here’s the simple trick I learned to help me feel comfortable with [...]

When looking for the best way to market your home business there are tons of possibilities. Of course some may end up costing you more than others. Whether you want to market yourself through the internet or through regular mail, there are certainly some methods of marketing that will be more cost-effective than others.
If you [...]

The computer and the Internet are no longer the preserve of just a few people.
They are freely available or accessible worldwide today. Large Organizations and Corporations are taking full advantage of this and reaping the benefits by making their presence online to the world community at large.
Having a website and marketing your small business online [...]

Small business owners mistakenly believe that the size of their business negates the need for strategic planning but the opposite is actually true. Its inherent size is actually what makes strategic planning more important because it can be means for a small business to gradually evolve into a huge and thriving multinational corporation.
What Small Business [...]

Franchising is one of the easiest ways to put up a business nowadays. Everything is actually being set up for you, from the products to the manpower to the materials. All you need to do is actually provide the capital for it.
It all seems so easy when you think about it but it is [...]

With franchisees the opportunity needs to be taken to maintain strong lines of communication between them and the franchisor’s business. Finding good franchisees is difficult; keeping them is a lot easier.
The best franchisees need special nurturing so that a strong relationship can be cultivated with the franchisor. If the franchisor follows basic & simple rules, [...]