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Marketing the rapidly emerging broadband voice technology VoIP, and creating a vibrant new way for businesses to save money is a no-brainer in our trying times. What's good about VoIP is that it's not a new product introduction in the traditional sense. The residential, landline voice market in the US alone represents hundreds of billions of dollars in existing consumer spending. It's consumer spending previously held captive by a relative thimbleful of companies due to technology and regulatory constraints. Now this market share "deck of cards" has been tossed up in the telecom whirlwind, with enormous opportunities for individuals and small businesses to tap into huge, recurring, monthly income streams.
The market research firm IDC says more than 10 million residential phone customers are now using VoIP services, and it predicts that the number will grow to 44 million in 2010. The Harvard Business Review, in a recent article predicts not only rapid growth for VoIP but also profound, beneficial changes to the way businesses operate, as a result of VoIP deployment. The impetus for such a rapid, mass shift in market share is simple: Lots more features and functions for about half the price the Bells (over)charge for unlimited local & LD.
 And it's getting bigger. My company is already marketing VoIP video phones, and flat-rate global calling plans that the big phone companies can only dream about. And we represent the only VoIP provider in the US currently offering VoIP service in Puerto Rico...WITH Puerto Rican phone #s. Also, right around the corner is IPTV, internet-based video entertainment which promises the same market share impact on the cable & satellite TV business.
Here's some of the things being said about VoIP:
"VoIP will irreversibly alter the world of communications. VoIP is the most significant paradigm shift in the entire history of modern communications since the invention of the telephone."
-- Michael Powell, Former FCC Chairman, Fortune Magazine - July 2004
"VoIP will be the largest transfer of wealth ever in American business history."
-- Business Week magazine, 2004
"There will be 50 million new subscribers to this service by 2008"
-- Harvard Business Review, September 2005
It's not too late to become a telecom business consultant and offer VoIP and other valuable services to your clients. See how you can drastically reduce or even eliminate your phone bill. Plus, learn how to plug your existing business into, or create a new business around, these exciting new revenue streams.
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